SEO Blog & Industry News.

What is SSL? How does it affect SEO?

As a global leader in web searches, Google is relied upon by millions of companies around the world. For large companies with a major national or international presence, single search engine reliance can be a benefit, but for smaller businesses, keeping up with Google’s frequent updates and adjustments can be a significant undertaking. The factors that drive search algorithms, encompassing everything from a mobile website to appropriate metadata, are often complex, leaving website administrators with a constantly changing set of requirements to meet in order to stay relevant on the SERPs.

In general, it’s rare for Google to announce individual

The 6 Biggest Content Writing Don’ts

Writing fresh, quality content is one of the best ways to get readers to visit your site again and again. However, writing fresh, quality content isn’t always easy. In an attempt to get frequent content posted, some websites make some big mistakes. The following are the biggest content writing don’ts.

  1. Don’t duplicate content across social media platforms. Content for Facebook, Linkedin, Twitter, and your website should be unique. If you put the same content up everywhere, there isn’t any reason for your readers to visit the rest of your platforms. Make sure to put up something original in each

Local Listings a Must for Your Business

Search engine optimization (SEO) is important for any local business since more than ever, people are looking to the internet to find local businesses. If people want to find a local window company, you can be sure that they will search the internet to find a reputable company. Not only does an internet search provide a listing of local companies, but often reviews can be found online allowing consumers to do research on the companies found. Online listings are a great tool for consumers to find and research companies. SEO is important because you want your company to be one

Stats Show Importance of Local SEO

The results are in. Yes, local SEO really is that important. These days, consumers are hitting the web to find local companies and to decide what to buy. If your local company doesn’t appear in the search engine results page (serps), you may be missing a lot of potential business. Don’t miss out—check out these reasons to see why you need local SEO to boost business for your local company.

Mobile Searches Increase On-site Traffic to Your Business

Google did the research; you can reap the rewards. According to Google’s research, 50% of consumers that search for a

Build Your Local Business With Good Reviews

Online reviews can have a great impact on your local business. When your business gets good reviews on sites like Google and Yelp, potential customers see those reviews and are more likely to choose your business. If you can generate good reviews you will stand out from other companies on the search engine results listings and influence potential customers to use your product or services.

Why does my business want good reviews?

The real question is, why wouldn’t you want good reviews? Of course you want your business to get good reviews, and there are three top reasons why getting

How To Write A Better About Us Page

You are going to learn something great: about page best practices.

Writing an About Us page can be intimidating. Sure, it should be easy to come up with information about yourself, but there is pressure to make yourself sound interesting and accomplished. Many people may wonder what to write about and how to make it sound good. After all, once the information is posted to the About Us page, it is out there for other people to read. Here are a few tips on how to make an About Us page that presents you and your company in the best

Canva: Design Made Easy

Canva.com is a unique tool that makes it easy to design your own flyer, presentation or social media post. Not only is it simple, but it is also free to use. You can choose from a variety of free graphics, photos and fonts, or upload your own. There is even inexpensive premium images that you can purchase.

Tutorials

In addition to simple to use features, Canva makes it easy for users by offering free tutorials and videos that demonstrate features. Even if you have never used canva.com or any other design software, you can take the tutorials and learn how

How to Get the Most Out of Facebook

Social media is a great way to stay in touch with families and friends that live across the country, or in the next room. It is also a great way to get information from the brands you love. Now that you can “like” just about anything and get updates in your news feed, a quick scan through your news feed makes it easy to find out the latest products, upcoming concerts or when your favorite blogger has posted a new article. Companies recognize the value in using social media to promote their brand and are successfully increasing their reach.

Increase

Google’s New Look

Google’s branding just got a makeover.

The 17-year-old tech leader today released its new serif-free logo with a two-minute video showcasing the evolving ways consumers use Google’s many digital services, from search to navigation.

“So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC,” wrote Google’s Tamar Yehoshua, vp of product management, and Bobby Nath, director of user experience, on the company’s blog. “These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a

Office 365 Clutter Feature

Office 365 introduced the new Clutter feature last November, but waited until this summer to make it a default feature. Now the Clutter feature is set as default for all users. This new feature intends to streamline the email process and save time. Basically, the Clutter feature takes into account the email user’s behavior and preferences and sends any typically unopened email into the Clutter box. This is separate from the Spam filter. Users will receive a summary email about what has been sent to the Clutter box.

Does Clutter Un-clutter Your Inbox?

The intention of the feature is to

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