For any small business, backlinks are a vital component of Search Engine Optimization. Backlinks are links that are found in other websites pointing to your own. When search engines find these links from a trustworthy site linking to your site they gain confidence in your page. In order to help your page rise in search engine results you will need to start linking your site to more authoritative and trusted sites. You will also need to have backlinks with more relevant context to your pages content.

Quality Matters

Quality of backlinks counts more than quantity of backlinks. For example

The purpose of a Google search is to find information about a specific topic. When you type “Chicago parking garages” into the search engine, you want to get a list of Chicago parking garages. Google uses algorithms to search through the trillions of web pages to find matches to your search. You want a list of relevant links, and Google wants to provide relevant links. One algorithm used by Google to make sure links are relevant is RankBrain. In order to make sure RankBrain ranks your website for relevant searches, it is important to provide meaningful

Google creates business pages for known local businesses in Google My Business. If your business isn’t showing up in local searches, then you may need to update your information on Google My Business. Recently, Google came out with information about how they rank businesses for local searches, and ways to improve your chances that your business will rank in that search. They identifies 5 Key Tasks that every business should complete to improve their rankings. Keep reading to learn more about what your company can do to rank higher on local business searches.

5 Key Tasks

1) Enter complete data about

What is Hotlinking?

Hotlinking is the process of displaying an image on a website by linking to that same image on a different website. Instead of loading the picture onto their own site, they link to a picture on a different site. When the picture is loading onto the site, it is actually being loaded by the site of origin. If this occurs, it uses the bandwidth of the website that is loading the picture and can cost the website owner’s money since website hosting companies can charge for the amount of data used by the site. This can be

Social media is a great tool for marketing. A presence there can help bring in your targeted audience. While many companies have figured out how to use Facebook, Twitter can be a little more confusing. They may wonder how to use 140 characters to get their message out. The key is to have a large following. Tweeting a message or two a day to a small following won’t get you the response you want. It is important to grow your followers in order to reach a larger audience. A great way to get a larger following is to follow others.

Websites are easier than ever to create. With all the great tools and services available on the web, companies can create simple websites without extensive knowledge in computer programming. Website security is important to protect every website, but if you created your own website, you might not know what to do. Here are a few tips for how to keep your website secure.

Update Your Website Frequently

Keeping your CMS (content management system) up to date is one of the simplest ways to keep your website secure. Outdated software is a security risk, so it is important to update the

SEO is something you wait to do until after you launch a new site, right? Wrong. There are quite a few things that can be done before launching a new site that will help you succeed in the rankings. Doing SEO even before the new site is ready to go will make sure the site is able to leap in the ratings as soon as it goes live. Having a website is important, but it does little good unless people surfing the web can find your site. Make sure to do these essential SEO steps before you launch your site,

Nobody likes spam—mostly it is just annoying, but sometimes it can be harmful. Referrer spam in Google Analytics is annoying because it confuses the data, making it less useful and more difficult to understand. When you want to know how much traffic your site is getting, referrer spam can be a real problem.

What is Referrer Spam?

Referrer spam is fake referral traffic recorded in your Google Analytics. This fake traffic is created by spam bots, not actual visitors to your site.

What is a Spambot?

Crawler programs designed to perform repetitive tasks with accuracy are called bots. Bots whose

What is Email Spoofing?

Spoofing occurs when a spammer pretends to be sending out email as you by using your email address. The spammer does not actually have access to your account and is not using your account to send the message, but they are pretending to be you. Instead of using the email account address where the mail is actually coming from, they put your email address in the From line of their message. This makes it appear to come from you. The spammer does this to make the email look legitimate even if it isn’t.

What is Email

Securi Security offers a great plugin for WordPress security. WordPress is great, it lets you design & develop websites in relatively short periods of time (compared to 10 years ago). The biggest problem – WordPress is easy to hack! Super simple to use, but not very secure. Securi Security is trying to change that, and that’s why they offer a free plugin, and lots of free info.

Recently, Securi released a website hacked report based on data collected and analyzed by the Sucuri Remediation Group (RG). This report analyzed over 11k infected websites and includes statistics associated with:

  • Affected