Google’s New Look

Google’s branding just got a makeover.

The 17-year-old tech leader today released its new serif-free logo with a two-minute video showcasing the evolving ways consumers use Google’s many digital services, from search to navigation.

“So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC,” wrote Google’s Tamar Yehoshua, vp of product management, and Bobby Nath, director of user experience, on the company’s blog. “These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day.”

Check out Google’s New Logo

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