Social media is a great tool for marketing. A presence there can help bring in your targeted audience. While many companies have figured out how to use Facebook, Twitter can be a little more confusing. They may wonder how to use 140 characters to get their message out. The key is to have a large following. Tweeting a message or two a day to a small following won’t get you the response you want. It is important to grow your followers in order to reach a larger audience. A great way to get a larger following is to follow others.
SEO is something you wait to do until after you launch a new site, right? Wrong. There are quite a few things that can be done before launching a new site that will help you succeed in the rankings. Doing SEO even before the new site is ready to go will make sure the site is able to leap in the ratings as soon as it goes live. Having a website is important, but it does little good unless people surfing the web can find your site. Make sure to do these essential SEO steps before you launch your site,
Nobody likes spam—mostly it is just annoying, but sometimes it can be harmful. Referrer spam in Google Analytics is annoying because it confuses the data, making it less useful and more difficult to understand. When you want to know how much traffic your site is getting, referrer spam can be a real problem.
What is Referrer Spam?
Referrer spam is fake referral traffic recorded in your Google Analytics. This fake traffic is created by spam bots, not actual visitors to your site.
What is a Spambot?
Crawler programs designed to perform repetitive tasks with accuracy are called bots. Bots whose
What is Email Spoofing?
Spoofing occurs when a spammer pretends to be sending out email as you by using your email address. The spammer does not actually have access to your account and is not using your account to send the message, but they are pretending to be you. Instead of using the email account address where the mail is actually coming from, they put your email address in the From line of their message. This makes it appear to come from you. The spammer does this to make the email look legitimate even if it isn’t.
What is Email
Writing fresh, quality content is one of the best ways to get readers to visit your site again and again. However, writing fresh, quality content isn’t always easy. In an attempt to get frequent content posted, some websites make some big mistakes. The following are the biggest content writing don’ts.
- Don’t duplicate content across social media platforms. Content for Facebook, Linkedin, Twitter, and your website should be unique. If you put the same content up everywhere, there isn’t any reason for your readers to visit the rest of your platforms. Make sure to put up something original in each
The results are in. Yes, local SEO really is that important. These days, consumers are hitting the web to find local companies and to decide what to buy. If your local company doesn’t appear in the search engine results page (serps), you may be missing a lot of potential business. Don’t miss out—check out these reasons to see why you need local SEO to boost business for your local company.
Mobile Searches Increase On-site Traffic to Your Business
Google did the research; you can reap the rewards. According to Google’s research, 50% of consumers that search for a
Online reviews can have a great impact on your local business. When your business gets good reviews on sites like Google and Yelp, potential customers see those reviews and are more likely to choose your business. If you can generate good reviews you will stand out from other companies on the search engine results listings and influence potential customers to use your product or services.
Why does my business want good reviews?
The real question is, why wouldn’t you want good reviews? Of course you want your business to get good reviews, and there are three top reasons why getting
You are going to learn something great: about page best practices.
Writing an About Us page can be intimidating. Sure, it should be easy to come up with information about yourself, but there is pressure to make yourself sound interesting and accomplished. Many people may wonder what to write about and how to make it sound good. After all, once the information is posted to the About Us page, it is out there for other people to read. Here are a few tips on how to make an About Us page that presents you and your company in the best
Canva.com is a unique tool that makes it easy to design your own flyer, presentation or social media post. Not only is it simple, but it is also free to use. You can choose from a variety of free graphics, photos and fonts, or upload your own. There is even inexpensive premium images that you can purchase.
In addition to simple to use features, Canva makes it easy for users by offering free tutorials and videos that demonstrate features. Even if you have never used canva.com or any other design software, you can take the tutorials and learn how
Social media is a great way to stay in touch with families and friends that live across the country, or in the next room. It is also a great way to get information from the brands you love. Now that you can “like” just about anything and get updates in your news feed, a quick scan through your news feed makes it easy to find out the latest products, upcoming concerts or when your favorite blogger has posted a new article. Companies recognize the value in using social media to promote their brand and are successfully increasing their reach.