Office 365 introduced the new Clutter feature last November, but waited until this summer to make it a default feature. Now the Clutter feature is set as default for all users. This new feature intends to streamline the email process and save time. Basically, the Clutter feature takes into account the email user’s behavior and preferences and sends any typically unopened email into the Clutter box. This is separate from the Spam filter. Users will receive a summary email about what has been sent to the Clutter box.

Does Clutter Un-clutter Your Inbox?

The intention of the feature is to

Instagram’s ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is opening up to potentially millions of advertisers, with more ad styles and sophisticated targeting tools first honed by its parent company.

Instagram is launching ads with “Shop Now” buttons and other messages that link outside the app so users can take marketable action. Also, there’s a new API—software platform—that lets marketing partners automate the advertising process.

The API comes polished—able to manage, track and measure marketing campaigns—thanks to borrowed technology

It’s been a long time coming, but Facebook has finally granted users the power to communicate in GIFs on the social network.

The company has quietly rolled out an update that lets GIFs play natively within the News Feed. Just copy the URL of your favorite moving image, post it in the status update bar and watch it appear in all its hypnotic glory.

Tests seemed to indicate that the functionality doesn’t yet work in comments, so we’re still a ways away from being able to respond to a lame status update with Kanye un-smiling.

Also, you don’t have

A couple of years ago, the apparel industry was abuzz about Me-Ality, a tech startup from Nova Scotia, Canada, with a radical proposition: If 3-D digital scanning booths could size you up at airport security, then why couldn’t they measure you for the perfect-fitting pair of jeans?

Me-Ality’s large, hexagonal booths did, in fact, look a lot like the ones you’d find at Chicago O’Hare or LAX, only these devices were set up at retail locations. Inside, an electronic wand would make several rotations around a standing subject, using radio waves to collect 200,000 body

Following years of speculation about the demise of desktop-based search, Google is officially announcing today that for the first time, more searches come from smartphones and tablets than from laptops and desktops.

Smartphones account for more than half of searches in 10 countries—including the U.S. and Japan—according to Google, which didn’t release exact percentages or a full list of countries. But it is playing up mobile at its annual AdWords Performance Summit, being live-streamed this afternoon.

“The purchase funnel is officially dead,” proclaimed Jerry Dischler, vp of product management at Google. “What we’re seeing are

Brands can now buy ads seamlessly from both digital companies

Amid Disappointing Earnings Brands can now buy ads seamlessly from both digital companies:

On the same day it released disappointing first-quarter earnings and watched its stock tumble 18 percent, Twitter announced a new deal with Google that it hopes will lift the business. Now, when brands buy ads on Google they can also order Promoted Tweets as part of the mix.

The deal places Twitter’s ad inventory in front of Google’s DoubleClick Bid Manager clients.Lately, Google and Twitter have become much

Google says YouTube ads are responsible for the company’s lower recent ad pricing, and the mobile transition is no longer the drag it once was. Google reported earnings today, and it focused on YouTube’s impact on the business.

Google touted YouTube’s ad growth, with more brands running campaigns and more people viewing ads instead of skipping them.

Google executives said that higher-quality creative led to more views, which helped increase paid clicks—basically, the number of ads served—25 percent over the same time last year.

Also, click prices for advertisers were down 13 percent.

What if there were an ad that you just couldn’t draw your eyes from? It’s oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed.

There’s one such creative format that is only now catching on as the digital world’s equivalent of the glossy magazine ad: cinemagraphs. And Facebook, along with its mobile photo network Instagram, wants more brands to try them out as it quietly introduces advertisers to the potential of this half-video, half-photograph style, according to digital marketing insiders.

“You’re going to start seeing a

Today, Johnson & Johnson’s BabyCenter and the Interactive Advertising Bureau’sMobile Marketing Center of Excellence is releasing a study that dives into how young moms—18 to 32 years old—in the U.S., Brazil, Canada, China and the United Kingdom use mobile devices and respond to advertising.

Millennial moms in four of the countries (the U.S., United Kingdom, Canada and Brazil) favored ads with a money-saving incentive—like a deal or sale—versus a promo targeted to their age or life stage. Meanwhile, moms in China were equally responsive to both types of digital ads.

Moms were also shown

Anything Google can do Facebook wants to do better. And with the latter’s new product ads, it has a data advantage that could lead to big revenue for the social network.

Yesterday, Facebook revealed that it’s starting to serve ads for retailers’ goods that use the targeting and personal-interest information it has on its 1.4 billion users. These product adsare an answer to a service that Google has offered businesses since 2013 with Shopping Ads (which were initially called Product Listing Ads). Google Shopping Ads show up as paid posts atop retailer-focused