Category Archives: Marketing

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How To Write A Better About Us Page

You are going to learn something great: about page best practices.

Writing an About Us page can be intimidating. Sure, it should be easy to come up with information about yourself, but there is pressure to make yourself sound interesting and accomplished. Many people may wonder what to write about and how to make it sound good. After all, once the information is posted to the About Us page, it is out there for other people to read. Here are a few tips on how to make an About Us page that presents you and your company in the best

Canva: Design Made Easy

Canva.com is a unique tool that makes it easy to design your own flyer, presentation or social media post. Not only is it simple, but it is also free to use. You can choose from a variety of free graphics, photos and fonts, or upload your own. There is even inexpensive premium images that you can purchase.

Tutorials

In addition to simple to use features, Canva makes it easy for users by offering free tutorials and videos that demonstrate features. Even if you have never used canva.com or any other design software, you can take the tutorials and learn how

How to Get the Most Out of Facebook

Social media is a great way to stay in touch with families and friends that live across the country, or in the next room. It is also a great way to get information from the brands you love. Now that you can “like” just about anything and get updates in your news feed, a quick scan through your news feed makes it easy to find out the latest products, upcoming concerts or when your favorite blogger has posted a new article. Companies recognize the value in using social media to promote their brand and are successfully increasing their reach.

Increase

Office 365 Clutter Feature

Office 365 introduced the new Clutter feature last November, but waited until this summer to make it a default feature. Now the Clutter feature is set as default for all users. This new feature intends to streamline the email process and save time. Basically, the Clutter feature takes into account the email user’s behavior and preferences and sends any typically unopened email into the Clutter box. This is separate from the Spam filter. Users will receive a summary email about what has been sent to the Clutter box.

Does Clutter Un-clutter Your Inbox?

The intention of the feature is to

Instagram Unleashes a Fully Operational Ad Business

Instagram’s ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is opening up to potentially millions of advertisers, with more ad styles and sophisticated targeting tools first honed by its parent company.

Instagram is launching ads with “Shop Now” buttons and other messages that link outside the app so users can take marketable action. Also, there’s a new API—software platform—that lets marketing partners automate the advertising process.

The API comes polished—able to manage, track and measure marketing campaigns—thanks to borrowed technology

You Can Finally Post GIFs on Facebook

It’s been a long time coming, but Facebook has finally granted users the power to communicate in GIFs on the social network.

The company has quietly rolled out an update that lets GIFs play natively within the News Feed. Just copy the URL of your favorite moving image, post it in the status update bar and watch it appear in all its hypnotic glory.

Tests seemed to indicate that the functionality doesn’t yet work in comments, so we’re still a ways away from being able to respond to a lame status update with Kanye un-smiling.

Also, you don’t have

Could 3-D Body Scanners Help You Find the Perfect Pair of Jeans?

A couple of years ago, the apparel industry was abuzz about Me-Ality, a tech startup from Nova Scotia, Canada, with a radical proposition: If 3-D digital scanning booths could size you up at airport security, then why couldn’t they measure you for the perfect-fitting pair of jeans?

Me-Ality’s large, hexagonal booths did, in fact, look a lot like the ones you’d find at Chicago O’Hare or LAX, only these devices were set up at retail locations. Inside, an electronic wand would make several rotations around a standing subject, using radio waves to collect 200,000 body measurements.

Now It’s Official: More Google Searches Are Coming From Mobile Than Desktop

Following years of speculation about the demise of desktop-based search, Google is officially announcing today that for the first time, more searches come from smartphones and tablets than from laptops and desktops.

Smartphones account for more than half of searches in 10 countries—including the U.S. and Japan—according to Google, which didn’t release exact percentages or a full list of countries. But it is playing up mobile at its annual AdWords Performance Summit, being live-streamed this afternoon.

“The purchase funnel is officially dead,” proclaimed Jerry Dischler, vp of product management at Google. “What we’re seeing are

Twitter Hatches a Google Deal

Brands can now buy ads seamlessly from both digital companies

Amid Disappointing Earnings Brands can now buy ads seamlessly from both digital companies:

On the same day it released disappointing first-quarter earnings and watched its stock tumble 18 percent, Twitter announced a new deal with Google that it hopes will lift the business. Now, when brands buy ads on Google they can also order Promoted Tweets as part of the mix.

The deal places Twitter’s ad inventory in front of Google’s DoubleClick Bid Manager clients.Lately, Google and Twitter have become much

YouTube Is Doing Great With Fewer People Skipping Ads, Google Says Earnings affected

Google says YouTube ads are responsible for the company’s lower recent ad pricing, and the mobile transition is no longer the drag it once was. Google reported earnings today, and it focused on YouTube’s impact on the business.

Google touted YouTube’s ad growth, with more brands running campaigns and more people viewing ads instead of skipping them.

Google executives said that higher-quality creative led to more views, which helped increase paid clicks—basically, the number of ads served—25 percent over the same time last year.

Also, click prices for advertisers were down 13 percent.

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