Marketing Archives | The Barton Organization

SEO for Condos

The real estate market has changed a lot with the advent of the internet. For both sellers and buyers, it’s never been easier to put people in touch with the right buyer or moving into that perfect home. When you are looking to sell a condominium, especially in a high-end or competitive market, you need to be smart to set yourself apart from the competition. Becoming internet-savvy and letting online marketing work for you will decrease the time that your units are sitting empty, and get you right in front of great prospective buyers. If you haven’t SEO-optimized your real

The purpose of a Google search is to find information about a specific topic. When you type “Chicago parking garages” into the search engine, you want to get a list of Chicago parking garages. Google uses algorithms to search through the trillions of web pages to find matches to your search. You want a list of relevant links, and Google wants to provide relevant links. One algorithm used by Google to make sure links are relevant is RankBrain. In order to make sure RankBrain ranks your website for relevant searches, it is important to provide meaningful

Google creates business pages for known local businesses in Google My Business. If your business isn’t showing up in local searches, then you may need to update your information on Google My Business. Recently, Google came out with information about how they rank businesses for local searches, and ways to improve your chances that your business will rank in that search. They identifies 5 Key Tasks that every business should complete to improve their rankings. Keep reading to learn more about what your company can do to rank higher on local business searches.

5 Key Tasks

1) Enter complete data about

Social media is a great tool for marketing. A presence there can help bring in your targeted audience. While many companies have figured out how to use Facebook, Twitter can be a little more confusing. They may wonder how to use 140 characters to get their message out. The key is to have a large following. Tweeting a message or two a day to a small following won’t get you the response you want. It is important to grow your followers in order to reach a larger audience. A great way to get a larger following is to follow others.

SEO is something you wait to do until after you launch a new site, right? Wrong. There are quite a few things that can be done before launching a new site that will help you succeed in the rankings. Doing SEO even before the new site is ready to go will make sure the site is able to leap in the ratings as soon as it goes live. Having a website is important, but it does little good unless people surfing the web can find your site. Make sure to do these essential SEO steps before you launch your site,

Nobody likes spam—mostly it is just annoying, but sometimes it can be harmful. Referrer spam in Google Analytics is annoying because it confuses the data, making it less useful and more difficult to understand. When you want to know how much traffic your site is getting, referrer spam can be a real problem.

What is Referrer Spam?

Referrer spam is fake referral traffic recorded in your Google Analytics. This fake traffic is created by spam bots, not actual visitors to your site.

What is a Spambot?

Crawler programs designed to perform repetitive tasks with accuracy are called bots. Bots whose

What is Email Spoofing?

Spoofing occurs when a spammer pretends to be sending out email as you by using your email address. The spammer does not actually have access to your account and is not using your account to send the message, but they are pretending to be you. Instead of using the email account address where the mail is actually coming from, they put your email address in the From line of their message. This makes it appear to come from you. The spammer does this to make the email look legitimate even if it isn’t.

What is Email

The results are in. Yes, local SEO really is that important. These days, consumers are hitting the web to find local companies and to decide what to buy. If your local company doesn’t appear in the search engine results page (serps), you may be missing a lot of potential business. Don’t miss out—check out these reasons to see why you need local SEO to boost business for your local company.

Mobile Searches Increase On-site Traffic to Your Business

Google did the research; you can reap the rewards. According to Google’s research, 50% of consumers that search for a

Online reviews can have a great impact on your local business. When your business gets good reviews on sites like Google and Yelp, potential customers see those reviews and are more likely to choose your business. If you can generate good reviews you will stand out from other companies on the search engine results listings and influence potential customers to use your product or services.

Why does my business want good reviews?

The real question is, why wouldn’t you want good reviews? Of course you want your business to get good reviews, and there are three top reasons why getting

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Category Archives: Marketing

SEO for Condos

What Does RankBrain Mean for Content Marketing?