Category Archives: News

The Facts About Email Spoofing and Email Backscatter

What is Email Spoofing?

Spoofing occurs when a spammer pretends to be sending out email as you by using your email address. The spammer does not actually have access to your account and is not using your account to send the message, but they are pretending to be you. Instead of using the email account address where the mail is actually coming from, they put your email address in the From line of their message. This makes it appear to come from you. The spammer does this to make the email look legitimate even if it isn’t.

What is Email

Google’s New Look

Google’s branding just got a makeover.

The 17-year-old tech leader today released its new serif-free logo with a two-minute video showcasing the evolving ways consumers use Google’s many digital services, from search to navigation.

“So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC,” wrote Google’s Tamar Yehoshua, vp of product management, and Bobby Nath, director of user experience, on the company’s blog. “These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a

Office 365 Clutter Feature

Office 365 introduced the new Clutter feature last November, but waited until this summer to make it a default feature. Now the Clutter feature is set as default for all users. This new feature intends to streamline the email process and save time. Basically, the Clutter feature takes into account the email user’s behavior and preferences and sends any typically unopened email into the Clutter box. This is separate from the Spam filter. Users will receive a summary email about what has been sent to the Clutter box.

Does Clutter Un-clutter Your Inbox?

The intention of the feature is to

Instagram Unleashes a Fully Operational Ad Business

Instagram’s ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is opening up to potentially millions of advertisers, with more ad styles and sophisticated targeting tools first honed by its parent company.

Instagram is launching ads with “Shop Now” buttons and other messages that link outside the app so users can take marketable action. Also, there’s a new API—software platform—that lets marketing partners automate the advertising process.

The API comes polished—able to manage, track and measure marketing campaigns—thanks to borrowed technology

You Can Finally Post GIFs on Facebook

It’s been a long time coming, but Facebook has finally granted users the power to communicate in GIFs on the social network.

The company has quietly rolled out an update that lets GIFs play natively within the News Feed. Just copy the URL of your favorite moving image, post it in the status update bar and watch it appear in all its hypnotic glory.

Tests seemed to indicate that the functionality doesn’t yet work in comments, so we’re still a ways away from being able to respond to a lame status update with Kanye un-smiling.

Also, you don’t have

Google Search Results Have a Whole New Look Now That Tweets Have Arrived

The Google-Twitter partnership is now live, with tweets showing up in mobile search results today. The rivals have gotten closer in recent months as Twitter looks for a bigger audience to share all its content—and ads—and Google looks for more ties to social media.

Searches for popular topics now return Google’s typical results and a side-scrolling stream of related tweets.

“If you’re interested in hearing more from Taylor Swift, a quick search on Google will pull up her most recent Tweets,” Twitter said in its announcement. “Or, if you’re a TV buff, a search

Now It’s Official: More Google Searches Are Coming From Mobile Than Desktop

Following years of speculation about the demise of desktop-based search, Google is officially announcing today that for the first time, more searches come from smartphones and tablets than from laptops and desktops.

Smartphones account for more than half of searches in 10 countries—including the U.S. and Japan—according to Google, which didn’t release exact percentages or a full list of countries. But it is playing up mobile at its annual AdWords Performance Summit, being live-streamed this afternoon.

“The purchase funnel is officially dead,” proclaimed Jerry Dischler, vp of product management at Google. “What we’re seeing are

Twitter Hatches a Google Deal

Brands can now buy ads seamlessly from both digital companies

Amid Disappointing Earnings Brands can now buy ads seamlessly from both digital companies:

On the same day it released disappointing first-quarter earnings and watched its stock tumble 18 percent, Twitter announced a new deal with Google that it hopes will lift the business. Now, when brands buy ads on Google they can also order Promoted Tweets as part of the mix.

The deal places Twitter’s ad inventory in front of Google’s DoubleClick Bid Manager clients.Lately, Google and Twitter have become much

YouTube Is Doing Great With Fewer People Skipping Ads, Google Says Earnings affected

Google says YouTube ads are responsible for the company’s lower recent ad pricing, and the mobile transition is no longer the drag it once was. Google reported earnings today, and it focused on YouTube’s impact on the business.

Google touted YouTube’s ad growth, with more brands running campaigns and more people viewing ads instead of skipping them.

Google executives said that higher-quality creative led to more views, which helped increase paid clicks—basically, the number of ads served—25 percent over the same time last year.

Also, click prices for advertisers were down 13 percent.

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