Category Archives: News

Announcing Click-to-Deploy Elasticsearch (plus Marvel) for the Google Cloud Platform

Searching and analyzing your data in real time with Elasticsearch is now available as a one-click installation on Google Compute Engine (GCE). Google collaborated with Elasticsearch to take the Lucene-based open source product you know and love and made it easy to use on cloud infrastructure you trust.

GCE is the Infrastructure-as-a-Service (IaaS) component of the Google Cloud Platform, which offers a suite of cloud-based services to help users develop and run a multitude of applications. Using virtual machines hosted on Google’s infrastructure, GCE lets users run large-scale workloads with the reliability and performance of Google’s global fiber network.

Elasticsearch

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users: Subtly animated cinemagraphs are practically hypnotic

What if there were an ad that you just couldn’t draw your eyes from? It’s oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed.

There’s one such creative format that is only now catching on as the digital world’s equivalent of the glossy magazine ad: cinemagraphs. And Facebook, along with its mobile photo network Instagram, wants more brands to try them out as it quietly introduces advertisers to the potential of this half-video, half-photograph style, according to digital marketing insiders.

“You’re going to start seeing a

Study Shows Which Mobile Ads Get Millennial Moms’ Attention 77% of U.S. mothers respond to pics of babies

Today, Johnson & Johnson’s BabyCenter and the Interactive Advertising Bureau’sMobile Marketing Center of Excellence is releasing a study that dives into how young moms—18 to 32 years old—in the U.S., Brazil, Canada, China and the United Kingdom use mobile devices and respond to advertising.

Millennial moms in four of the countries (the U.S., United Kingdom, Canada and Brazil) favored ads with a money-saving incentive—like a deal or sale—versus a promo targeted to their age or life stage. Meanwhile, moms in China were equally responsive to both types of digital ads.

Moms were also shown

Why Google Should Fear Facebook’s New Product Ads Social network’s targeting threatens retail search dominance

Anything Google can do Facebook wants to do better. And with the latter’s new product ads, it has a data advantage that could lead to big revenue for the social network.

Yesterday, Facebook revealed that it’s starting to serve ads for retailers’ goods that use the targeting and personal-interest information it has on its 1.4 billion users. These product adsare an answer to a service that Google has offered businesses since 2013 with Shopping Ads (which were initially called Product Listing Ads). Google Shopping Ads show up as paid posts atop retailer-focused

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