Category Archives: Branding

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What Does RankBrain Mean for Content Marketing?

The purpose of a Google search is to find information about a specific topic. When you type “Chicago parking garages” into the search engine, you want to get a list of Chicago parking garages. Google uses algorithms to search through the trillions of web pages to find matches to your search. You want a list of relevant links, and Google wants to provide relevant links. One algorithm used by Google to make sure links are relevant is RankBrain. In order to make sure RankBrain ranks your website for relevant searches, it is important to provide meaningful

Improve Your Local Ranking on Google

Google creates business pages for known local businesses in Google My Business. If your business isn’t showing up in local searches, then you may need to update your information on Google My Business. Recently, Google came out with information about how they rank businesses for local searches, and ways to improve your chances that your business will rank in that search. They identifies 5 Key Tasks that every business should complete to improve their rankings. Keep reading to learn more about what your company can do to rank higher on local business searches.

5 Key Tasks

1) Enter complete data about

The 6 Biggest Content Writing Don’ts

Writing fresh, quality content is one of the best ways to get readers to visit your site again and again. However, writing fresh, quality content isn’t always easy. In an attempt to get frequent content posted, some websites make some big mistakes. The following are the biggest content writing don’ts.

  1. Don’t duplicate content across social media platforms. Content for Facebook, Linkedin, Twitter, and your website should be unique. If you put the same content up everywhere, there isn’t any reason for your readers to visit the rest of your platforms. Make sure to put up something original in each

Build Your Local Business With Good Reviews

Online reviews can have a great impact on your local business. When your business gets good reviews on sites like Google and Yelp, potential customers see those reviews and are more likely to choose your business. If you can generate good reviews you will stand out from other companies on the search engine results listings and influence potential customers to use your product or services.

Why does my business want good reviews?

The real question is, why wouldn’t you want good reviews? Of course you want your business to get good reviews, and there are three top reasons why getting

How To Write A Better About Us Page

You are going to learn something great: about page best practices.

Writing an About Us page can be intimidating. Sure, it should be easy to come up with information about yourself, but there is pressure to make yourself sound interesting and accomplished. Many people may wonder what to write about and how to make it sound good. After all, once the information is posted to the About Us page, it is out there for other people to read. Here are a few tips on how to make an About Us page that presents you and your company in the best

How to Create Infographics

In modern life, with the constant hustle and bustle, people have short attention spans. In the first 2-4 seconds of seeing a webpage most people will decide to leave a website or continue exploring it. For this reason, visualizations and infographics have become a more effective way to catch people’s eye.

From network data visualizations to word clouds, in a relatively short period of time, infographics have become a primary format for content. It’s evolution and proliferation has been exponential in the past few years. Infographics have been rising in popularity whether you hate them or love them. If you

Creating Content

“It’s never too late to be what you might have been.” If you have been in business for years or only a day it is still never too late to improve SEO tactics. Are your rankings on the search engines low? Are you unsure of where to turn? Ask yourself if what you’re doing is helping or hurting your placement on search engines. A great place to start is to reevaluate your content. Are you getting your message across? What content formats have you been using or are going to use? Facebook, Twitter, blogs, iPhone apps, LinkedIn are only the

8 Simple Steps to Branding

In our ad-cluttered world, strong branding is critical. You want to stand out and guarantee that you’re the first source in your particular industry to come to your customers minds. Before you spend even a single penny on marketing or advertising, define your brand identity. This is your products “personality.” Creating a memorable brand and one that stands out from the crowd can be as simple as these eight steps:

1. Make sure it fits your business. This brand will be with you for a long time. You want a brand that d doesn’t embarrass you and one that you are comfortable

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