With little information given by Google about internal workings of its algorithms, it is uncertain and nearly impossible to know what issues webmasters can expect to encounter in 2013. About 200 algorithm updates typically take place each year by Google. However, there is no way to know if another Panda or Penguin update is in the making. It is certainly possible to make a few predictions now of the changes that could take place in the field of search engine optimization for this coming year. Recently, a few fundamental shifts have occurred and will more than likely continue to occur
In modern life, with the constant hustle and bustle, people have short attention spans. In the first 2-4 seconds of seeing a webpage most people will decide to leave a website or continue exploring it. For this reason, visualizations and infographics have become a more effective way to catch people’s eye.
From network data visualizations to word clouds, in a relatively short period of time, infographics have become a primary format for content. It’s evolution and proliferation has been exponential in the past few years. Infographics have been rising in popularity whether you hate them or love them. If you
If you haven’t heard it before then you will hear it now, search engine optimization is a key component in increasing search engine rankings. What this involves is everything from the design of your site to the text on each page of your site. All factors need to be optimized if you want to be placed at the top of search engine results. Increasing the volume and improving the quality of traffic that search engines drive to your site is what search engine optimization is ultimately about. Ten key factors for improving your site’s search rankings include:
1. Knowing your
An essential part of any type of company’s online marketing plan are search engines. It is true that you may purchase pay-per-click ads and banner ads, but a majority of links will still come from search engine results. Most people find the sites they are looking for by simply searching for them regardless of web advertising firms best efforts. Before you can improve your placement in the search engines you need to know how the search engines find your site and rank it.
Information on the web is stored in virtual filing cabinets. Each site has their own filing cabinet
“It’s never too late to be what you might have been.” If you have been in business for years or only a day it is still never too late to improve SEO tactics. Are your rankings on the search engines low? Are you unsure of where to turn? Ask yourself if what you’re doing is helping or hurting your placement on search engines. A great place to start is to reevaluate your content. Are you getting your message across? What content formats have you been using or are going to use? Facebook, Twitter, blogs, iPhone apps, LinkedIn are only the
A continually evolving practice of learning how search engines rank and index web pages and content is called Search Engine Optimization (SEO). The most commonly known and recommended SEO tricks to increase search traffic to your site include writing SEO-friendly content, researching keywords, and importance of link building. It is also good to know which SEO tactics to avoid in order to stay on good terms with the search engines.
Google, Yahoo and Bing are the three most popular search engines. To analyze
every page on the web these search engines use proprietary algorithms. They
rank the pages
Those that have sought to achieve high search result rankings and maintain them have learned that Search Engine Optimization is a constant battle between their competitors and themselves. In order to stay on top you need to monitor your competitors SEO activity and improve your own website. If you have had enough of watching your rankings drop and your competitors rise then consider these five tips: Focus on creating great content, carefully plan your keyword targeting strategies, keep up with SEO news, monitor your competitors backlink profiles and monitor your competitors on-site SEO activities.
First things first, you need great
Many of you have heard actions speak louder than words, but in the world of SEO “words” speak louder. They are what drive search results. In order to get your website to rank higher in search engines you need to use Search Engine Optimization. Businesses are growing aware of the need to implement SEO and understand it for their business to grow online. The basic process of SEO includes creating content, building links, researching keywords and making sure your website is visible in search engines.
Search engine algorithms regularly change making SEO a more than one time event. Last years
For any small business, backlinks are a vital component of Search Engine Optimization. Backlinks are links that are found in other websites pointing to your own. When search engines find these links from a trustworthy site linking to your site they gain confidence in your page. In order to help your page rise in search engine results you will need to start linking your site to more authoritative and trusted sites. You will also need to have backlinks with more relevant context to your pages content.
Quality of backlinks counts more than quantity of backlinks. For example it is better
