Nobody likes spam—mostly it is just annoying, but sometimes it can be harmful. Referrer spam in Google Analytics is annoying because it confuses the data, making it less useful and more difficult to understand. When you want to know how much traffic your site is getting, referrer spam can be a real problem.

What is Referrer Spam?

Referrer spam is fake referral traffic recorded in your Google Analytics. This fake traffic is created by spam bots, not actual visitors to your site.

What is a Spambot?

Crawler programs designed to perform repetitive tasks with accuracy are called bots. Bots whose