For any small business, backlinks are a vital component of Search Engine Optimization. Backlinks are links that are found in other websites pointing to your own. When search engines find these links from a trustworthy site linking to your site they gain confidence in your page. In order to help your page rise in search engine results you will need to start linking your site to more authoritative and trusted sites. You will also need to have backlinks with more relevant context to your pages content.
Quality of backlinks counts more than quantity of backlinks. For example