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The Google-Twitter partnership is now live, with tweets showing up in mobile search results today. The rivals have gotten closer in recent months as Twitter looks for a bigger audience to share all its content—and ads—and Google looks for more ties to social media.
Searches for popular topics now return Google’s typical results and a side-scrolling stream of related tweets.
“If you’re interested in hearing more from Taylor Swift, a quick search on Google will pull up her most recent Tweets,” Twitter said in its announcement. “Or, if you’re a TV buff, a search
A couple of years ago, the apparel industry was abuzz about Me-Ality, a tech startup from Nova Scotia, Canada, with a radical proposition: If 3-D digital scanning booths could size you up at airport security, then why couldn’t they measure you for the perfect-fitting pair of jeans?
Me-Ality’s large, hexagonal booths did, in fact, look a lot like the ones you’d find at Chicago O’Hare or LAX, only these devices were set up at retail locations. Inside, an electronic wand would make several rotations around a standing subject, using radio waves to collect 200,000 body measurements.
Following years of speculation about the demise of desktop-based search, Google is officially announcing today that for the first time, more searches come from smartphones and tablets than from laptops and desktops.
Smartphones account for more than half of searches in 10 countries—including the U.S. and Japan—according to Google, which didn’t release exact percentages or a full list of countries. But it is playing up mobile at its annual AdWords Performance Summit, being live-streamed this afternoon.
“The purchase funnel is officially dead,” proclaimed Jerry Dischler, vp of product management at Google. “What we’re seeing are
On the same day it released disappointing first-quarter earnings and watched its stock tumble 18 percent, Twitter announced a new deal with Google that it hopes will lift the business. Now, when brands buy ads on Google they can also order Promoted Tweets as part of the mix.
The deal places Twitter’s ad inventory in front of Google’s DoubleClick Bid Manager clients.Lately, Google and Twitter have become much